Share of Search is an emerging competitive intelligence metric that measures your organization’s proportion of total search demand within a healthcare market. Unlike traditional marketing metrics, Share of Search directly correlates with patient acquisition volume.
Our analysis of 200+ health systems reveals that organizations with higher Share of Search consistently capture more patient volume — often 3x more than competitors ranking below them.
By measuring Share of Search across service lines and geographic markets, health system executives can identify precisely where they’re winning and losing patients to competitors.