Most digital front door initiatives fail because they focus on the wrong thing. Health systems invest millions in patient portals, mobile apps, and website redesigns — but ignore whether patients can actually find them when they search for care.
A truly effective digital front door strategy starts with search visibility. Before patients can engage with your portal or schedule an appointment, they need to discover your organization.
The health systems seeing the strongest ROI from digital front door investments treat search visibility as the foundation — not an afterthought.