Our annual analysis of search visibility across 200+ health systems reveals widening gaps between leaders and laggards. The top-performing health systems are pulling further ahead while those in the bottom quartile continue to lose ground.
Key findings: the average health system is visible for only 23% of relevant search queries; AI-powered platforms are now responsible for an estimated 15% of healthcare discovery; organizations investing in structured data see 2.4x higher visibility.
This report provides the competitive context health system executives need to evaluate their search visibility performance.