About Discovery Health Strategy
A strategic advisory practice helping healthcare organizations navigate the intersection of search visibility, AI-powered discovery, and patient acquisition.
Leadership
Will Peters
Founder & Principal Consultant
Will Peters brings over two decades of experience at the intersection of healthcare strategy, digital marketing, and search technology. Having worked with some of the nation's largest health systems, he recognized a critical blind spot: most organizations had no idea how visible they were when patients searched for care.
That insight became the foundation of Discovery Health Strategy. Will developed the proprietary Digital Patient Discovery Framework to give health system executives a clear, data-driven view of their search presence — across traditional engines and the rapidly evolving AI landscape.
Before founding DHS, Will held senior strategy roles at leading healthcare marketing agencies and served as a digital strategist for multi-hospital systems. He is a frequent speaker at healthcare conferences on the topics of search visibility, AI disruption, and digital patient acquisition.
Connect with Will PetersWe believe every health system deserves to understand exactly how patients find them — and what they can do to ensure they're found first.
In an era where search engines and AI platforms increasingly determine which healthcare providers patients choose, visibility isn't a marketing metric — it's a strategic imperative. We exist to bring clarity, data, and actionable intelligence to healthcare leaders navigating this shift.
Our Values
What drives our advisory practice
Data-Driven
Every recommendation we make is grounded in real search data, competitive intelligence, and measurable benchmarks. We don't guess — we quantify. Our clients receive evidence they can present to boards and leadership teams with confidence.
Strategic Focus
We're not a tactics shop. We work at the executive level to connect search visibility insights to organizational strategy, capital allocation, and long-term competitive positioning. Every engagement is designed to inform decisions, not just deliver reports.
Healthcare-Specialized
Healthcare search is fundamentally different from retail or B2B search. Patient intent, regulatory considerations, HIPAA compliance, and the complexity of care journeys all demand specialized expertise that generalist agencies simply can't provide.
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Let's discuss how your health system can gain clarity on its search visibility and build a roadmap for the AI era.
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