Speaking & Events
Will Peters delivers data-driven presentations on healthcare search visibility, AI-powered patient discovery, and the strategies health systems need to stay competitive in a rapidly evolving digital landscape.
Topics
Speaking Topics
Presentations tailored for healthcare executives, marketing leaders, and digital strategy teams.
Healthcare Search Visibility in the AI Era
How AI-powered search is fundamentally changing the way patients discover and choose healthcare providers — and what health system leaders need to do about it now.
The Digital Patient Discovery Framework
A strategic model for understanding the complete patient discovery journey — from initial health concern through provider selection — and where your organization fits in.
Building Search-First Patient Acquisition
Why traditional marketing approaches are losing ground to search-driven patient acquisition, and how to build an organization that wins where patients are actually looking.
About the Speaker
Will Peters
With over a decade of experience at the intersection of healthcare strategy and digital marketing, Will brings a unique perspective to the stage. His presentations combine proprietary research, real-world case studies, and actionable frameworks that resonate with C-suite executives and marketing teams alike.
- Data-driven insights your audience can act on immediately
- Proprietary frameworks tailored to healthcare audiences
- Engaging presentations with real competitive benchmarks
- Customizable topics for conferences, retreats, and workshops
Engagements
Select Speaking Engagements
Healthcare Marketing Summit
"The End of Traditional Healthcare SEO" — Keynote presentation on AI-driven search transformation
SHSMD Annual Conference
"Share of Search: A New Competitive Intelligence Metric for Health Systems"
Digital Health Innovation Summit
"Patient Discovery in the Age of AI: What Health Systems Need to Know"
Healthcare Internet Conference (HCIC)
"The Digital Patient Discovery Framework" — Workshop session
Book a Speaking Engagement
Interested in having Will speak at your conference, executive retreat, or healthcare industry event? Let's discuss how these topics can be tailored for your audience.
Request a Speaking Engagement